"We wanted to bring something from our home to every home and we realized that at the center for every beautiful Swedish home is a good rug."
Fabian, Liza, Felix
Founded by Swedish family trio Liza Laserow, Fabian Berglund and Felix Berglund who joined forces in 2016 to follow their true passion for entrepreneurship, design and their home country.
Together, they have created a family business with one simple goal. Make a better rug, with better design at a better price.
Inspired by the beautiful shades of the 20th century facades of Stockholm architecture.
Our love for the vibrant facades of the 19th century classic Stockholm architecture inspired our design. The pale- and deep blues, the pinks, the yellows and the burnt reds are all colors that carry through the entire collection along with the simplicity of the patterns. That makes choosing rugs for multiple rooms easy. No matter the size, pattern or color, they’re designed to look great together. It’s that simple.
FREE SHIPPING & RETURNS
Free shipping on all rugs in Europe. We also offer free returns within 30 days.
BETTER RUG, BETTER PRICE
No showrooms, no middleman and a curated selection makes for better design, better quality at a better price.
HAND WOVEN IN INDIA
All our rugs are hand woven by highly skilled and experienced weavers in Bhadohi India.
100% NEW ZEALAND WOOL
We use only very high quality wool from New Zealand.